From the BBC:

Four young friends posing playfully for the camera? Another forgettable marketing campaign? Or a glaring example of a type of passive racism that persists across corporate America?

That’s the debate that’s been playing out online in response to an advert for a new clothing line – a collaboration between Gap and Ellen DeGeneres. The advert has provoked such stinging criticism that the company has now apologised and said it will pull the image from its campaign.

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